Food and agriculture contribute one-third of global greenhouse gas emissions – second only to the burning of fossil fuels. And yet the vast majority of media coverage of the climate crisis overlooks this critical sector, according to a new data analysis from Sentient Media.

The findings suggest that only about a quarter of climate articles in 11 major US outlets, including the Guardian, mention food and agriculture as a cause. And of the 940 articles analyzed, only 36 – or 3.8% – mentioned animal agriculture or meat production, by far the largest source of food-related emissions.

The data reveals a media environment that obscures a key driver of the climate crisis. Meat production alone is responsible for nearly 60% of the food sector’s climate emissions and yet its impact is sorely underestimated: a 2023 Washington Post/University of Maryland poll found 74% of US respondents believe eating less meat has little to no effect on the climate crisis.