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Food and agriculture contribute one-third of global greenhouse gas emissions – second only to the burning of fossil fuels. And yet the vast majority of media coverage of the climate crisis overlooks this critical sector, according to a new data analysis from Sentient Media.

The findings suggest that only about a quarter of climate articles in 11 major US outlets, including the Guardian, mention food and agriculture as a cause. And of the 940 articles analyzed, only 36 – or 3.8% – mentioned animal agriculture or meat production, by far the largest source of food-related emissions.

The data reveals a media environment that obscures a key driver of the climate crisis. Meat production alone is responsible for nearly 60% of the food sector’s climate emissions and yet its impact is sorely underestimated: a 2023 Washington Post/University of Maryland poll found 74% of US respondents believe eating less meat has little to no effect on the climate crisis.

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[-] poVoq@slrpnk.net 5 points 2 days ago

This is really a symtom of advertisment driven media. You can sell electric cars and solar panels. They tried selling you meat substitutes for a while, but you can't sell just eating less meat 🤷

[-] sanzky@beehaw.org 1 points 1 day ago

and unfortunately, heavy subsidies on cattle farming make the meat and dairy substitutes more expensive than what they try to substitute.

[-] wolfyvegan@slrpnk.net 8 points 3 days ago

second only to the burning of fossil fuels

This statement itself is very misleading, as animal agriculture's total contribution to climate warming is much greater than that of fossil fuels. [1] [2] [3]

[-] Concussed@lemmy.zip 9 points 3 days ago* (last edited 3 days ago)

When trying to change others perspectives, it's all about phrasing new information in an approachable fashion. For those who've never truly thought of agriculture's impact on the climate, hearing there's a much bigger footprint for it when compared to oil isn't exactly approachable. So first explaining it's larger is the smart move, as only after this is understood does it make sense to cover the extent.

This could just be me though, as a vegan I'm often asked why by others. Explaining the primary reason is the environment alone gets a crazy range of responses, from confusion to disbelief. This being the case, I'd say getting people to accept the climate footprint ranking of each is the logical first step. Especially when breaking this down for someone who's never actually considered the impact of agricultural on our planet!

[-] wolfyvegan@slrpnk.net 3 points 2 days ago

I’d say getting people to accept the climate footprint ranking of each is the logical first step.

I agree. And the line that I quoted from the article is the opposite of this; it is leading the reader to believe that the "climate footprint ranking" of animal agriculture is lower than that of fossil fuels. Regardless of whether we are trying to change anyone's mind or what we think is the most effective way to do so, providing false or misleading information is something to avoid.

[-] tunetardis@piefed.ca 4 points 3 days ago

It's depressing. I was reading an article about how plant-based alternatives are failing and there's some kind of meat eating renaissance going on now. I was not aware of this, having reduced my own animal protein consumption over climate concerns and wide-scale industry practices. But even lard and beef tallow are making a comeback after being largely replaced by vegetable oils decades ago. Fuck.

[-] Powderhorn@beehaw.org 7 points 2 days ago

I've been eating a lot less meat since becoming poor. So I'm sure as fuck not going to pay twice as much for a substitute that isn't on point. Though I suppose with beef prices, they might hit parity. Still, I've tried a few veggie burgers over the years because I hang out with the sorts of people who will be grilling those ... and I come away unimpressed.

Hopefully, lab-grown meat can start becoming viable soon. Ranchers and butchers are the only groups that will be harmed by this, with the benefit of reduced emissions of all sorts. Imagine being able to perfect the marbling on a filet mignon and have the ability to make endless copies.

[-] GooseGang@beehaw.org 5 points 3 days ago

Not surprising there’s not much said about it with how much lobbying Big Ag does and has been doing over the years.

this post was submitted on 27 Sep 2025
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Environment

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