I never trusted it. It was the first big move by tv/movie studios to stream their own IP instead of Netflix, and the beginning of the fractious mess of media services we now have. It was also very evident that it being "free" (with ads, of course) was just a way to pull in users to squeeze later with steadily increasing subscriptions. An example of actual "enshitiffication", a dumb word which nobody uses correctly.

The day they announced their “pay with ads” subscription was the day they were dead to me. I think they walked it back but never cared enough to check.