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This is a glimpse at our future under Techno-Feudalism, by the way. Five companies own all the entertainment and charge you extortionate rates to rent it. Please enjoy these last few years of Steam allowing indie games to be published with $20.00 or lower prices - once Gabe Newell goes away, inide devs are going to get "Spotified" out of existence by whatever venture capitalist buys up Steam.
AI crazy preponed this particular price increase but it was inevitable one way or another. Their Xbox Series consoles turned out to be massive flops. On PC people still prefer using Steam over any other platform. They were just stacking Ls.