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this post was submitted on 21 Oct 2025
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Its also that it takes time building an audience, and some devs are awful at setting up their store page.
It's also a marketing problem. I find games all the time on Steam that are a year+ old that I would have bought long ago if I'd even known they existed. It's a problem with small indie developers - they either don't know how to or don't have the money to market their game and just hope putting it on Steam will get it visibility.
It's not necessarily a marketing problem because it's not necessarily an economic question. Steam and a few small other platforms like it are the reigning paradigm for indie game distribution, but games aren't necessarily an economic endeavour. Ars gratia artis is still a thing for a non-zero contingency of creatives.
While the page is important, there is also the need to get enough attention for the game so that people even visit the store page.