I see what you mean, but what do you propose? The units already exist and they are the industry standard. Should new units of measure be made up just for consumers, or should all numbers but on consumer devices be locked to using only one of them? Who decides what's consumer packaging and what's not?

It's a sticky situation. I think while it may be confusing, the vast majority of people aren't paying much attention and it's probably not a big enough deal to do anything about it. The units are most often used correctly as in I can't imagine an ISP or a router advertising their speeds in Bytes, likewise I don't see any RAM or storage advertised in bits, so it's usually an apples to apples comparison anyway.