First off, yes, this is a pretentious sock bag for rich people.. or “aspirational” or design-focussed people, let’s say.

But it makes perfect sense.

1. Apple does collabs on accessories all the time, from Hermes to Belkin and Logitech. They’ll sell them in their stores if they’ve have input, generally.
2. If anyone needs some background on [Issey Miyake](https://mds.isseymiyake.com/im/en/), this is a good read. People are mentioning the “A piece of cloth” line, but this goes back to the founding principle of that design company, there’s even a series of industrial weaving machines started in the 90s named A-POC (yes), one of which lives in MoMA.
3. Designers at both companies probably adore each other’s work, they’re all pretentious types who turn function into fashion, but won’t say as much. They’ve probably been champing at the bit to collaborate for years, but like, what could we make?
4. A piece of cloth(ing) for an iPhone. Obviously. Because for people outside the Apple bubble, they’re basically the iPhone company. Use a weaving machine. This was literally the only way to fulfill all their remits. If you asked AI to come up with a collaboration between the two, it would most likely… well let’s check.

The “iFold” Tote - A structured pleated tote bag that embodies Apple’s material minimalism and Miyake’s textile innovation.

The “AirPleats” Scarf - A sculptural pleated scarf inspired by airflow and minimal form — an homage to both the “Air” line and Miyake’s signature pleats.

The “iLine” Pouch - A small, sculptural accessory pouch or sleeve—Philosophy: “Soft engineering.”

I mean tbh some of these are more whimsical and interesting, but probably don’t hold as broad appeal, so the bag sock it is. This is actually pretty boring news now I’ve read a lot more about Issey Miyake. Potentially that’s on Apple, they spent most of their collaborative time shitting on whimsy? Maybe? Probably just the broadest, cheapest (to produce!), most marketingest thing they could excrete. It’s a bit sad really.

The pattern on the inside is weirdly a lot nicer.