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Leak confirms OpenAI is preparing ads on ChatGPT for public roll out
(www.bleepingcomputer.com)
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this post was submitted on 29 Nov 2025
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The fact that they’re pivoting to full enshittification is the strongest signal yet that the AI bubble is collapsing. There won’t be an AI-driven mass-unemployment revolution this time around. OpenAI has given up on trying to build that.
I dont know about that. I think the fear right now is that these companies wont get enough revenue to justify their enormous evaluations. By putting ads in the product, they increase revenue but also increase Enshittification.
I wont be using chat gpt if it becomes annoying. But many will, everyone today who is used to constant ads will.
So im thinking this will work against the bubble popping. But I could be wrong.
wouldn't it stand to reason, many current users are engaged because chatGPT produces faster shitty search results without ads? compared to the alternative shitty slower search results with ads?
I use Perplexity for most of my searches. Not because of ads (I have robust adblocking to the point that I’m genuinely gobsmacked whenever I’m in a situation where I can’t browse any other way, like on someone else’s machine), but because of third-party SEO and first-party paid-for search results. Perplexity is far from flawless, but unlike google, Bing, etc. and the engines which rely on them (DuckDuckGo is Bing, for example), it’s actually designed to return you the answer to your question.
We can discuss the exact meaning of “ads” and whether the paid-for search results count. I’d say they’re similar but with subtle differences. And it’s not what’s being suggested for ChatGPT here, although for over a year now I’ve been suggesting that the AI-equivalent of SEO & paid-for search results is where we’re headed.