They're already getting sued over ChatGPT helping people commit suicide. Imagine the uproar once the advice comes with ads for rope, knives, etc...
And the enshitification cycle continues...
Do you think it’s possible to run the cycle too quickly? Like, shouldn’t you make sure your product has been ~~widely~~ maximally adopted first before you make it shittier?
May be that’s just hopium
Even the enshittification cycle got enshittified.
Glorious.
Late stage enshitification.
yes, this is how bubbles pop
Well, you go as wide as you can, then try to cash in.
Looks like, given that porn and ads are both imminent, they think this is maximum adoption.
Most obvious thing to ever happen since ads being added to Instagram feeds. It's a search engine replacement. It was going to end up with basic advertisments eventually. Then targeted advertisements. Then sponsored results as sneaky as they can be in the case of suggesting the best solution/product. Free open source models and stuff like proton and duckduckgo if you really want to use AI search engines
If the product is free...
BigTech 101
Hmm stunned disbelief, I tell ya. How on earth did anyone ever think this could happen, big corpo putting ads inside the most hyper targeted machine the world has ever seen. How could they ever decide to do this
Imagine it writing your essay about Nazi Germany for you and in the middle it asks you whether you think Göring would have enjoyed a Big Mac right about now.
Once this rolls out, there will be epic memes and screenshots about it... :)
Ublock origin. Hold my beer!
What if they bake the ads into the replies?
You: Hey ChatGPT, what time is it?
ChatGPT:

Thanks, I just rewatched that movie because of your comment.
In case I don't see ya: good afternoon, good evening and good night.
Possible. But I think they are required by law to label ads somehow.
I’m not surprised if current US administration changes that law in favor of big corps.
That law is a joke now anyway. Easily circumventable unfortunately.
*This chat may contain ads.
You think they haven't started that?
most likely someway to detect it and remove the elements.
Sure, we can just have an other LLM to remove the ads. /s
Not if it's done at the semantic level. If they instruct the model to only mention this brand of pasta, and give it a few arguments why it's the best, it will gladly incorporate that in its response and you won't have any way to detect that.
Likely won’t work at all, there’s only a single network request coming back
Element zapping is still a thing.
I would bet a crisp dollar that OpenAI is going to implement this in the least blockable way possible
You're absolutely right! You should celebrate your vast knowledge with a bottle of Coca Cola® as give figured out how to outsmart big tech, hard as good companies like Facebook try to serve you with relevant advertisements to help you improve your life (like how Maybelline can help your complexion issues) try, you've definitely outsmarted me!
And on that day, nobody was surprised.
The fact that they’re pivoting to full enshittification is the strongest signal yet that the AI bubble is collapsing. There won’t be an AI-driven mass-unemployment revolution this time around. OpenAI has given up on trying to build that.
I dont know about that. I think the fear right now is that these companies wont get enough revenue to justify their enormous evaluations. By putting ads in the product, they increase revenue but also increase Enshittification.
I wont be using chat gpt if it becomes annoying. But many will, everyone today who is used to constant ads will.
So im thinking this will work against the bubble popping. But I could be wrong.
But many will, everyone today who is used to constant ads will.
wouldn't it stand to reason, many current users are engaged because chatGPT produces faster shitty search results without ads? compared to the alternative shitty slower search results with ads?
I use Perplexity for most of my searches. Not because of ads (I have robust adblocking to the point that I’m genuinely gobsmacked whenever I’m in a situation where I can’t browse any other way, like on someone else’s machine), but because of third-party SEO and first-party paid-for search results. Perplexity is far from flawless, but unlike google, Bing, etc. and the engines which rely on them (DuckDuckGo is Bing, for example), it’s actually designed to return you the answer to your question.
We can discuss the exact meaning of “ads” and whether the paid-for search results count. I’d say they’re similar but with subtle differences. And it’s not what’s being suggested for ChatGPT here, although for over a year now I’ve been suggesting that the AI-equivalent of SEO & paid-for search results is where we’re headed.
"You want to know how to combat your depression? Sure, but what about a cold Pepsi first?"
Lol :)
“Please drink verification can to read about how to combat your depression.”
First it was ignorantly stupid, now it'll be purposefully misleading towards ads. Who could have seen that coming?
Where's the end of work life as we know it that we were promised?
No matter how profitable a company is (which doesn't apply here) it can't resist increasing profits even more. They are all like an AI being told to make paperclips and not stopping until they have converted the entire mass of the universe into paperclips.
This is a great way to drive users to competitors.
FYI https://www.deepseek.com/en and https://chat.qwen.ai/ don't have ads.
If you're not paying, you're the product. Even on Chinese services. Alibaba does train my favorite local models though (Qwen).
Both models are open source
I feel like nobody read the article. It mentioned an “ad carousel” which would be a fairly standard way to offset costs on free plans. I don’t see that specifically as being enshitification. Now, if they start altering AI responses, that is definitely enshitification. I have no doubt they will eventually get there, but I don’t think that’s what this article is about.
Excellent question! When I am sad about my dad dying, nothing helps me like the cool refreshing taste of an ice cold Coca-Cola™. Click here to buy one on Doordash™ right now!
All ads are enshitification.
I suppose identifying AI is going to be a lot easier when users copy and paste answers that contain some sort of ad roll.
It’s gonna be really hard to argue your Grapes of Wrath essay wasn’t AI generated when you submit without proofreading and don’t catch the sponsored ad for Walmart+ grocery delivery.
I don't know that I agree. AI will continue to grow stronger and heartier, just like Campbell's new Extra Chunky™ All Americanado™ Chicken Noodle Soup.
After reading this I’m convinced we’ll not only know it’s AI but be able to identify which platform. We’ll get to a point where people will go must’ve used Gemini it’s the only one still serving Factor ads 😂
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