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How the Taylor Swift Eras Tour makes money
(i.redd.it)
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this post was submitted on 18 Dec 2025
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Cool Guides
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Data is ugly.
Cost of merch going away from the whole pot instead of just merch earnings... Etc.
It's also not really a guide.
I makes perfect sense from a P&L perspective. You have your revenues on the left and then your expenses on the right.
I guess I’m confused what makes it ugly?
Because you have 2 somewhat independent revenue streams
But those merch sales then get divided up among income for all of the other groups… Performers, venue, etc.
Are they confused because the label for total revenue looks like it’s splitting the bar for total revenue? Merch is combining with ticket sales, but the transparency of the label box makes it look (at a quick glance) that the total revenue bar is split - it is not, in fact. Just hard to see through the white box.
I mean yes. You can have mercy sales not related to the actual venue, and costs of merch get paid out to manufacturers and the merch csn fund the rest of thr empire.
Had the same thought. But how would you then include the total revenue?