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this post was submitted on 11 Jan 2026
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Absolutely. It's also an immense amount of work to get a platform up to a competitive standard with Steam; I'm not sure a small company will ever be able to catch up in any short term time frame.
But stores like Fanatical, GreenManGaming, GameBillet, etc. have the better idea of just being stores that focus on getting customers better deals. They don't even attempt to edge onto Steam's turf because a storefront can't compete with Steam, nor can a half-baked launcher.
Reality is that Valve has functionally a 20 year head start on any company that wants to try and edge in on their turf. So it can't be done just to get a cut of sales because you're not going to have the follow-through to build the user base if that's your reason.
I disagree with your statement. 20 years of head start could also be seen as 20 years of polishing a previously non-existent service. Today Steam's features are widely known. Just make an app with same or similar features and you're golden. The blueprint is there!
As an example of "what-could-have-been" I would present Immich which is an alternative to Google Photos and iCloud. Developed by a tiny group of people. It does lack some features that Google Photos/iCloud has. But for the most part it easily could substitute anyone's photo-storing needs.
If bunch of people with no money in their pocket and only free time off work managed to develop a fully functional, well polished photo app that would rival market giants, why cant market giants make something that would rival Steam?
I see your point, but I also think that Steam is so much more than what your example gives. In your case, Steam also has Instagram built in, it has photography forums, it has low-level interfaces to standardize hardware control across multiple camera brands and types, it has a body & lens store, it offers additional software to aid in photo editing, and... and... and...
It's really an impressive accomplishment what Valve have done with Steam and the hardware/software in its orbit. And that's not even mentioning all the work that they've poured into the open-source community to make Linux a viable gaming platform. Yes, it serves them all in the end, but little of it is easy and it's all taken a lot of work over the years.
Comparing a photo app to steam is like comparing basic addition to quantum physics.
The sheer amount of complexity that goes into the business side out side of just the app it self is truly immense.
Steam is more then just an app. It's entire business empire with years and years of connections, agreements and contracts, secondary services, infrastructure and more.
Even if you managed to clone steam 1:1 you would still have nothing. The app alone is honestly the least important aspect of the entire thing.
Point of my comparison is that even if photo app as good as Google Photos can be recreated with barely any money in the pocket, companies that have pockets full of money could do much more than a simple photo app. Epic has cash to fund a fairly competitive Steam clone. Microsoft is in exact situation and probably has even more money than Epic. Both of them have teams that could do this in a span of a year or so. They are just choosing not to.
Yeah. So is MS and Epic. And they both are older than Valve.