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Ubisoft shares drop 33% following its ‘major company reset’ announcement - The company’s share price has dropped 95% in total over the past eight years (www.videogameschronicle.com)
submitted 3 days ago by alessandro@lemmy.ca to c/pcgaming@lemmy.ca
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[-] 5oap10116@lemmy.world 31 points 2 days ago

[-] ripcord@lemmy.world 6 points 2 days ago

But this isnt what enshittification is

[-] 5oap10116@lemmy.world 2 points 2 days ago* (last edited 2 days ago)

Its why their stock was so high and at least partially why theyve been suffering as of late. They've completely enshittified their portfolio and cant milk any more out of fed up users. They chose not to innovate content and instead found new ways to pump up numbers for short term shareholder returns.

Im sure they haven't learned and will only innovate more ways to enshittify themselves as that is their MO.

this post was submitted on 23 Jan 2026
376 points (99.2% liked)

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