Yeah, despite being an Epic exclusive at launch Square Enix pushed retail price from the standard $60 to $70 for Final Fantasy Remake.

https://www.tweaktown.com/news/83313/final-fantasy-7-remake-pc-69-99-on-epic-games-store-with-4k-120fps/index.html

Publishers also opted out of Epic's $10 off sale despite Epic eating the costs, since they didn't want to devalue the price they could charge for future sales.

https://kotaku.com/publishers-pull-their-games-from-epics-store-during-its-1834828248

Publishers don't want to sell games cheaper. They want to price it higher. They only lower if less people are buying the game at a higher price and are forced to lower it. I don't understand why some can't see publishers are not altruistic and some how exempt from maximizing profits like other industries.

Ones that remained exclusive on their own launcher for a long time yet didn't deviate from pricing the retail price of their games any lower despite paying 0% cut like EA and Ubisoft in the past is proof enough.

It's as naive as when Microsoft tried to push an always online digital console and some believing it'd lead to lower game prices due to not having to account for physical costs of discs as though companies want to price games lower instead of higher.