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this post was submitted on 30 Jan 2026
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if that was all they got the money for, and the devs were indeed hurt to a significant degree by it, a competitor with a lower fee (say, epic, with their 8%) would have outgrown them years ago, since steam doesn't do exclusivity deals.
That's not how this stuff works. Gamers decide, what stores succeed, not game devs.
Also Valve has policies, that say that you can't offer your game for cheaper elsewhere, which means, that gamers can never notice the difference between a 30% cut or an 8% cut.
okay, so all a storefront has to do is build a better system and take, say, 20%. that would pull in both sellers and buyers. why isn't the other storefronts building competitors? epic has infinite money but all they seem to use it on is bribes. gog offers standalone installers and online community systems, but not both at the same time. itch is held together by duct tape and dreams.