https://www.chaoticera.news/p/behind-the-scenes-of-the-kamalahq-rebrand?_bhlid=3e2998c439853feb6cb4cac8a9149e2d191b81bb

Excerpt:

Well, there’s finally been movement on that front: Today, the @KamalaHQ TikTok account (and other social handles) will be relaunched as “Headquarters” and will be run by former Harris staffers as a high-impact digital project churning out progressive news and political content ahead of the midterms. The effort will be run somewhat independently of Harris, who won’t have editorial control over the accounts’ content, and aims to help uplift other creators across the progressive ecosystem. Logistically, the accounts will be managed by a partnership between longtime progressive organization People for the American Way and Luminary Strategies, and the day-to-day will be overseen by Arlie Shugaar, a former Harris campaign and DNC digital staffer. Harris herself will serve as “chair emerita” of the new effort.