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YouTube viewers will soon have to sit through even longer ads, with Google rolling out new 30-second unskippable spots on a popular app.

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[-] artyom@piefed.social 24 points 1 week ago* (last edited 1 week ago)

Oh no, the ads I block are getting even longer!?

[-] Dindonmasker@sh.itjust.works 2 points 1 week ago

I just purchased a new travel router that will have options for ad blocking built in. Would that block ads on any device sharing that connexion? TV, phone, PC, smart fridge,...?

[-] circuscritic@lemmy.ca 9 points 1 week ago* (last edited 1 week ago)

Those will not block YT ads.

They'll block ads at a DNS level, but YouTube ads are delivered directly into the video stream.

[-] ragas@lemmy.ml 2 points 1 week ago

Youtubes ads are not delivered into the videostream. That would mean reencodingevery video for every user and would need an insane amount of computing power.

[-] diabetic_porcupine@lemmy.world 1 points 1 week ago

Why would you need to re encode when you can literally pause one stream swap in the ad and then swap back in the paused one in the same response

[-] VibeSurgeon@piefed.social 1 points 1 week ago

Those will not block YT ads.

This is correct

but YouTube ads are delivered directly into the video stream.

This is false

[-] Ludicrous0251@piefed.zip 1 points 1 week ago

Honestly, it varies. Businesses are starting to get wise to DNS adblockers, and are serving more ads from their primary domain (this is part of why you can't block YouTube ads with a DNS blocker anymore - you can't block them at the DNS level without blocking all of YouTube).

You'll see a noticeable downtick in phone ads from web browsing and ad-sponsored games, but something like a TV or fridge will probably be unaffected because the ads will be served directly from the same host as the content. You'll see fewer ads but far from zero.

Also why are you connecting your smart fridge to a travel router? Do you travel with a smart fridge?

[-] artyom@piefed.social -1 points 1 week ago

Depends on how they're served but mostly, yes

[-] brandon@piefed.social 1 points 1 week ago

But, topically, will not block YouTube ads

[-] Tollana1234567@lemmy.today 1 points 1 week ago

and only a minor inconvience as youtube delays the video for adblockers, of course they will try to make that permanent somehow.

this post was submitted on 10 Mar 2026
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