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YouTube viewers will soon have to sit through even longer ads, with Google rolling out new 30-second unskippable spots on a popular app.

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[-] Dindonmasker@sh.itjust.works 4 points 4 weeks ago

I just purchased a new travel router that will have options for ad blocking built in. Would that block ads on any device sharing that connexion? TV, phone, PC, smart fridge,...?

[-] circuscritic@lemmy.ca 11 points 4 weeks ago* (last edited 4 weeks ago)

Those will not block YT ads.

They'll block ads at a DNS level, but YouTube ads are delivered directly into the video stream.

[-] ragas@lemmy.ml 2 points 4 weeks ago

Youtubes ads are not delivered into the videostream. That would mean reencodingevery video for every user and would need an insane amount of computing power.

[-] diabetic_porcupine@lemmy.world 1 points 4 weeks ago

Why would you need to re encode when you can literally pause one stream swap in the ad and then swap back in the paused one in the same response

[-] VibeSurgeon@piefed.social 2 points 4 weeks ago

Those will not block YT ads.

This is correct

but YouTube ads are delivered directly into the video stream.

This is false

[-] HyperfocusSurfer@lemmy.dbzer0.com 1 points 3 weeks ago

this is false

So far

[-] Scrollone@feddit.it 1 points 4 weeks ago

And the reason is that those ad-blockers are based on DNS block lists, and YouTube ads are served by the same servers that also serve videos.

[-] VibeSurgeon@piefed.social 1 points 4 weeks ago

This is my understanding as well, yeah.

[-] Ludicrous0251@piefed.zip 1 points 4 weeks ago

Honestly, it varies. Businesses are starting to get wise to DNS adblockers, and are serving more ads from their primary domain (this is part of why you can't block YouTube ads with a DNS blocker anymore - you can't block them at the DNS level without blocking all of YouTube).

You'll see a noticeable downtick in phone ads from web browsing and ad-sponsored games, but something like a TV or fridge will probably be unaffected because the ads will be served directly from the same host as the content. You'll see fewer ads but far from zero.

Also why are you connecting your smart fridge to a travel router? Do you travel with a smart fridge?

[-] artyom@piefed.social -1 points 4 weeks ago

Depends on how they're served but mostly, yes

[-] brandon@piefed.social 1 points 4 weeks ago

But, topically, will not block YouTube ads

this post was submitted on 10 Mar 2026
90 points (100.0% liked)

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