I think you are underestimating the foreign interference that is our press. Ask the next 20 people random strangers who walk past you tomorrow who the leader of the NDP is. You may know the answer to that, but I doubt the other 19 do.

Could be. I'm also betting the economic situation is not gonna improve for most people over the libs mandate and Trump would become less of a threat over that time which is why I'm further discounting the charisma factor. Not that I wouldn't want a charisnaric NDP leader but I prefer being able to get support on the merits of meaningful policy, because that's sustainable beyond the next leader, and it makes campaigning more scalable because every face of the party can sell the policy without needing dear leader's portrait on the wall behind them.

E: I can sell public non-profit grocery stores to most of my family and friends. It's much more difficult to sell them a competition policy adjustment that may or may not result in anything they see.