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Why are portion sizes in the US big?
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To be fair, this isn't just about portion sizes, it's about what's in those portions. We have a ton of heavily processed, wildly unhealthy food options, and they're all the budget friendly ones. Getting things like fresh fruits and vegetables is much more expensive than it should be, so we have this weird situation where it's possible for someone to be both food insecure and also overweight, just because the food they do get is so unhealthy and fattening.
to add to this is the same good old fashion capitalist based enshitification that makes best-buy dates so wasteful.
in short: they feel that they can out do the competition if they give larger portions than the others.