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What the F is up with IMDB?
(lemmy.zip)
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this post was submitted on 12 May 2026
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Asklemmy
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They want data. Email addresses and usernames they can sell. Everybody's doing it to feed the evil beast known as advertising. It's going to get a lot worse before it gets better.
Companies sometimes sell data, but not nearly as often as people think. If a company has data that other companies don't have, they mostly want to keep it for themselves, since it can give them a competitive advantage over other platforms.
If Amazon knows what movies and TV shows you like, they're going to use that data to improve ad performance on their own platforms - suggested content on Prime Video, product ads on Amazon, etc. They're not going to give it to some other company to use.