My guess is that over the next few years content quality online is going to go to shit and that will negatively impact those companies and sectors that utilize AI foolishly.

Hopefully we enter Gartner's trough of disillusionment and companies back off from wholesale replacing humans with LLMs and recognize that in most cases they aren't fit for purpose.

I think AI will have to go (far?) beyond LLMs to have any chance of replacing humans artists and writers with output of somewhat reasonable quality. (I may be wrong; maybe it is simply a matter of training very topic-specific LLMs)

Meanwhile if the impact isn't sufficient the greedy and moronic will plow forward to the detriment of us all. Writers will struggle to support themselves and the Internet will become a lot less useful. It may be a very rough decade or two.