run from it, dread it, beans arrive all the same
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I don't think you've ever met someone from a nomadic-pastoralist culture before if you think veganism/vegetarianism can be encouraged through mass media. Mongols for example have been following a version of buddhism that discourages eating meat for almost a millennial now and their modern diet still consists largely of meat. The only thing that has decreased meat consumption for them is 20th century modernization of agriculture.
Even the biggest proponents of permaculture maintain that it's very difficult to do at scale, and that no such large scale solution exists at the moment. Hoping for large scale switchover to permaculture is just as idealistic as hoping for lab grown meat to become economical.
Getting your average suburbanite to eat less meat is different from asking someone whose whole life centers around stock animals. I dont expect everyone to go vegan after an ad campaign, but the UK, where the mass media approach has been tried, has more than twice as many vegetarians per capita than the US.
I agree with the problem of permaculture at scale. Right now the bleak reality is that there is no scalable alternative to extractive agriculture. that said, grain and vegetable farming is far more efficient than meat farming in most cases. The exception is where you're using animals as part of a grasslands management regime (where the grassland is either yeilding meat or nothing), and i actually do want to see an expansion of Bison farming to that end. I agree with you that that was an idealistic take on my part tho. I think my point about changing farming policy to encourage more efficient crops still stands though, do you agree?
Tangent related to bisonposting:
I have a cousin whose entire job is to count Bison. He’s like the most zen person I know and I think it’s because he has such a chill job. Like he just chills in nature and keeps the government up to date on how many bison are there. It rules.
"hello mr us government, there are 20 bison"
I wonder how much of this is due to immigration from South Asia, where the rates of vegetarianism are higher.
this is a really good question, and I think one that is both necessary to a proper materialist understanding of the issue, as well as a good example of how culture is a material process.