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Is this what Canada needs?
(lemmy.ca)
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It's marketing, promotion and communications
The conservative right know that political characters like these are not all that popular. Talk to your average Canadian and we are all pretty much in the middle of the road ... neither right and want all the wealth going to or being controlled by a few people .. nor too left as we want to be a bit selfish and make money ourselves.
The problem with the right and far right is that they want a small group of people to have all the power, wealth and control ... and most people no matter their political leaning don't like that.
Which is where marketing and a sales job come in ... much of the right and even far right have a lot of money behind them ... after all they are the ones owning businesses, corporations and companies ... so they have a lot of resources they can use to promote whoever they want.
Look at the left ... which I am in support of .. I'm NDP, always was, always will be ... we probably have just as many die hard supporters, it's just that our die hards are not wealthy, so we have no funds to support mass marketing campaigns.
It all boils down to whoever has the most money in this system gets to sway a vote ... which begs the question ... is it people that make the democracy ... or is it the money that drives the system? Is money and wealth more significant in our system rather than the voice or will of the actual people?