I'm willing to bet guys like Jimmy Fallon do penny-ante shit like this on the reg. Be seen at a local carwash or order a drink at a certain bar, $5k. Do a 30 second walk-on gag for another network show, $10k. Interview Paris Hilton to fill time with sponsored content on a show that has never been particularly entertaining? Lets make it $15k.

How is this any different than all the Morning Show "Trending Christmas Merch" episodes? Or Jim Cramer's entire media career? I'm old enough to remember people doing this exact same shit with Beanie Babies, back in the 90s. Every single TV network in the country, from drive-time talk to late night comedy, was pimping those things.

Its business-as-usual.