-4
- Transparency - where the ads come from, how the revenue is used, etc.
- the ads are safe and appropriate and follow the same rules as posts and comments
- the ads are clearly labeled or otherwise visually distinct and not disguised as user generated content
- the ads do not make up more than 10% of the displayed content (by any metric (screen space, text, bytes, etc.)
- the ads are in like/kind to the surrounding content (e.g. if the community is text only, so are the ads, if the community allows images but not video, then the ads cannot move, etc.)
- no tracking
- the ads can be removed via subscription or donation
- no double dipping (e.g. charging for access and still showing ads.) Members who support the instance should not see ads, members who see ads should not be required to pay.
- a transparent removal process for problematic ads