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this post was submitted on 24 Sep 2023
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Steam's "price parity rule" is a policy that ensures that Steam keys cannot be sold on other sites unless the product is also available for purchase on Steam at no higher a price than is offered on any other service or website.
Ars Technica tries to spin it in favour of Steam, but if you read between the lines it is there:
https://arstechnica.com/gaming/2021/05/why-lower-platform-fees-dont-lead-to-lower-prices-on-the-epic-games-store/
Thanks for sharing that!
IMO, it's reasonable to say "If you want to sell Steam keys off Steam, you need to follow our pricing rules," but it is not reasonable to say "If you want to sell your game, sans keys, off Steam, you have to follow our pricing rules to keep selling on Steam." You're talking about the former here, right? Or does that mean that the following situation is prohibited:
and if so, that the mitigation is to either stop selling Steam keys entirely or to raise the price on your own site to $50?
That's somewhere in between the two but I dislike it. I suspect it's more legally murky, too, like tied selling.
The article briefly talks about the latter (emphasis mine):
However, it also says "Sources close to Valve suggested to Ars that this 'parity' rule only applies to the 'free' Steam keys publishers can sell on other storefronts and not to Steam-free versions of those games sold on competing platforms. Valve hasn't responded to a request for comment on this story." I wonder if the lack of comment was because of Wolfire's lawsuit?
I'm also now curious if the reason for Steam saying that was related to the in-between situation I talked about above.
@Kecessa@sh.itjust.works shared this ArsTechnica article from 2022 that covers an update on that lawsuit - I haven't seen anything more recent. In it, Wolfire makes the same claim, in court, that they'd already made in their blog post, which was sufficient to convince the judge to re-open their case.
Hopefully we'll hear more about that soon.