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What makes a content creator an influencer??
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this post was submitted on 30 Sep 2023
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There's probably more nuance to it, but I consider someone an influencer if they try to sell me something other than their own product. Such as if they try to sell me their merch, that's still a content creator. Once they take sponsors and try to sell me something else not made by them, then they are an influencer. That's where I usually draw the line.
even better when they bullied some maker to give up their stuff for ✨exposure✨
I'd say influencers business model is to sell stuff (sponsored content/merch) while creators goal is to live from sharing their content, by the means of selling their own merch or using sponsors.
I think it muddies the definition to apply a "goal" relative to their income to either of them. If someone makes content, they are a content creator, without question. Some want to make a living doing it, some just do it because they want to. Both are content creators, regardless of the income. Influencer/CC is a rectangle/square categorization. Influencers are akin to advertisers.
I completely disagree that a content creator who takes sponsors from other companies, are NOT influencers. If they are acting as an advertiser, then they are influncers, they are still content creators however. If a content creator is just making content and selling their own wares, they are effectively advertising themselves; which is totally fine. If I am engaging with their content, I am already interested in their work.