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23andMe User Data Stolen in Targeted Attack on Ashkenazi Jews
(www.wired.com)
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Part of the issue is the average person using a service like this, and people comfortable with MFA don’t really overlap.
I mean, too bad. You're accessing the results of your genetic data that contain sensitive personal information on relatives as well as yourself. Banks require 2FA, and people figure out how to use that.
Hence the key word: mandatory.
Oh I didn’t miss that. Would it be a good business decision for nascar to force people wanting to buy live tickets to eat a vegan meal?
"We sent you an SMS with a 4 digit number, please type it in this box" is a pretty low bar.