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this post was submitted on 07 Oct 2023
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A Boring Dystopia
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The only way to fight this is to radically increase supply IMHO
Manufactured scarcity is generally stupid and anti consumer. Just make the things people want to buy and let them buy it. In this case they could easily do repeat prints until the last print doesn't sell out the same day.
Conversely if people would just not buy these things off resellers at premium price, it would also stop them from doing that.
In the end it needs to be a combination of both I guess.
People are only buying off resellers because of the lack of supply. Supply is the issue. Each individual person has their own idea of what the merch is worth and what they are willing to pay. IMHO you can't blame consumers nor treat them as a monolith.
With the company committing to making more that should help reduce the demand side pressure. Just look at Lorcana, Disney said they are reprinting the first chapter and that the reprint will not be discernable from the original print. Prices have already started shrinking on eBay as a result.
Well, you vote with your wallet. And as I said, I don't blame consumers solely for this. But if there is no demand people would also exploit it less, it is a vicious circle.
I mean in this case we are talking about pokemon merch, you could just do without this for a while until they made more. But still there are people who are going to buy these from the scalpers. And yes, they are part of the problem.