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Technology
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At this point there’s little reason to not use mastodon. It’s very busy now, and will only continue to grow because of its decentralized nature. I do not understand people’s eagerness to use worse alternatives that are practically spyware.
Mastodon is very good for following topics. But it's a pain trying to find and follow people. And even when you do have a good selection of people, the culture there is very Boost-heavy (because that's how you discover people, not really via search) so your timeline ends up being full of boosted posts written by people you don't follow, often about things you aren't interested in.
Yeah, the privacy, tech, scalability etc is great. But it's not a direct replacement for Twitter. And that's what a lot of folks are looking for. Which is sadly why Threads will do so well.
Isn't Mastodon very different from Twitter? Perhaps we need a Twitter alternative bacoed by ActivityPub that isn't made by Meta.
It's more different than people expect it do be, I think. So once people have gotten past the 'what is an instance/ server, how do I actually join Mastodon...' stuff that puts people off, they're then in the infrastructure that kind of looks and acts like Twitter but in different ways that you don't realise until you've delved into things. It's just more barriers really.
There is Bluesky as an alternative, but that's not ActivityPub, it's it's own protocol. Personally I think that's the best option - it's open source and decentralised - but I think some people have reservations because Jack Dorsey is / was involved. Plus it's still on beta so is invite-only for the time being.