Hmm I was 27 years a meat eater, advocating for meat consumption in the face of a vegan mate. Saying things like "we need a little bit of meat in our diets...they're killed humanely...etc"

Took me one moment of realisation, then I dunno, I just tried, not even that hard, vegan 7 years now.

I can see that the transitional foods are a good stepping stone, but imo, the second you see inside the animal agriculture industry without any blinders on (biases), you'll choose to act within your life, if you have the compassion/empathy to.

If someone sees the reality of what goes on behind closed doors and continues to consume animals in much the same way, it says more about that persons internal morality than anything else.