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A lot of the initiatives are ineffective by design because the real goal is to give the consumers agency over the problem. Corporations have known that individual effort is a drop in the bucket but by framing the problem as not not a "corporate" problem but a "society" problem, they can keep not fixing it, for profit.
Those companies pollute to produce goods and services that individuals buy.
What does holding corporations accountable look like if not refusing to give them our money while advocating for regulation?
Throwing your hands in the air, doing nothing to change your destructive habits and just saying "but corporations" isn't gonna help anything.
That's not really what OP is saying though? They're talking about corporate efforts to make it seems like the consumers are the problem, not them, and many are still falling for it. As long as the awareness of this is not raised and more people aren't pointing fingers at the corporates the whole don't buy their product is never going to be effective, same for advocating for regulations (rather, especially the regulations). You're assuming everyone knows the root of the problem already, but that's just not the case here.