The thing I hate to see is where you CAN'T pay to get rid of ads, like they won't let you buy a thing straight up. They're like "watch it free (with ads)" and that's the only option -- many things on Prime that used to have purchase options. That made me cancel and start collecting DVDs.

People have been paying to see ads for years. Amazon has had it for at least half a decade, Hulu had it before that (though much more limited in scope). Ad-supported is not a new thing. It's just Netflix was relatively good at one point, before every media company and their uncle wanted a bigger slice of the pie.

You're not paying to see ads. They're just subsidizing the cost of the service.