That is wild. I've cut back on meat consumption to only once or twice a week and advocate to people who want to try vegetarian/veganism but struggle with it to just approach it gradually rather than all or nothing. I make the argument that if we all reduced our consumption by 50-80% that would go a lot further than only a few people reducing their consumption 100%.

Now I'm not so sure. Maybe we just need to put these 12% freaks in a gulag and feed them nothing but beans for a few years.