I've been informed that adblock plus sort of sucks now. If you're looking for one, go for UBlock Origin.
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That being said, you now know that diamond store. How many other diamond stores do you remember off the top of your head?
Thing is, chances are that now you'll check them out before selling or buying diamonds, and if they are worth it enough, you'll go there. And if not you, most other people.
It's sad really, but it does work to some extent.