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this post was submitted on 25 Oct 2023
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Putting aside that boycotting doesn’t work and actually has the opposite effect.
Coca-cola
Name a single boycott that ever managed to take down an international corporation that didn't end up making them more famous then they where before that. Being "boycotted" is even a marketing tool companies like nike have used before.
Did you think this through or did you just want to be contrarian for no actual reason?
I think what you're getting at is that the publicity generated by flashy boycott activism only generates free advertising for the companies. Which it certainly can! But that's also dependent on what is being boycotted and the social and political beliefs behind it. If one group boycotts a product because the company is homophobic, another group buys more of that product because they agree with the company. That sort of thing.
But it isn't as two dimensional as "boycotting has the opposite effect". Here are some examples of effective boycotting. Though you did get me interested in how effective boycotting really is, but I couldn't find any efficacy studies that weren't behind a paywall...
If you need papers, try sci hub
Wow, thank you for the actually measured response. I'll have a look at the link you posted!
The goal isn't "taking down" a company. It's to influence their behavior/policies.
ChikFilA stopped donating to anti-gay charities when they were boycotted.
I feel like now they're going to say because rightwingers attempted to boycott after that change, that boycotts don't work...
Because they don't understand rightwing extremists are bad at boycotting and statistically insignificant to a nationwide chain.