If you see my reply to questions about Hyundai on the list, Toyota and many other companies do alot of PR to maintain certain reputations, and Toyota does a spectacular job of this. I do think they make more reliable than average cars, no doubt. But here's some lesser known facts, Mazda has actually beat Toyota for 2 years running as the most reliable brand according to Consumer Reports, Toyota has had the largest, and multiple other recalls in automotive history in the last 10-15 years, some causing death and injury (Takata airbags, floormat issues, and more), and further they have lobbied heavily against electric technologies since they were salty they invested so much in hydrogen fuel cell systems. Again, it's not like all Toyota's are awful, but while still reliable, they've been dropping the ball big time lately, and that's not to mention how utterly mundane their cars are which is a little more personal preference based. Thanks for asking, I hope that helps explain my reasoning!