I like coffee, tea, beer, wine. They're all pretty bitter. Non-alcoholic substitutes like soda and juice are typically sweet. That's the appeal for me, having a bitter non-alcoholic drink, like a 'near beer'. I'm not strongly into this trend, but I understand an angle to it when I try to cut back my beer consumption

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The price is kind of wild but my partner who is a 'functional' alcoholic stopped drinking in January of this year and has switched to non-alcoholic beers. There's some that are pretty wildly expensive but a lot are actually still a lot cheaper than regular beer. It's a good outlet for those who mostly drink out of habit.