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submitted 2 years ago by MicroWave@lemmy.world to c/news@lemmy.world

Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.

The world’s largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion.

Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down “primarily due to the volume decline of Bud Light.”

Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.

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[-] lightnsfw@reddthat.com 56 points 2 years ago

Everyone that got pissed off about that tried other stuff and found out it was actually better.

[-] ki77erb@lemmy.world 53 points 2 years ago

Also, a lot of dumbasses probably went to the store and bought a different product... made by the same company.

[-] HawlSera@lemm.ee 19 points 2 years ago

Hang out at a gas station in the south a lot...

Lot of dumbasses buying Budweiser hoping that Budlight goes bankrupt because of their decision to get something else.

Might as well be trying to bankrupt Coke by buying Diet Coke.

[-] MayvisDelacour@lemmy.world 26 points 2 years ago

Haha came here thinking the same thing. I actually liked their endorsement for that trans person but I'd never switch to fuckin bud lite. Ew.

this post was submitted on 31 Oct 2023
284 points (89.2% liked)

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