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Shit like this is why I am always on my guard against offers of "free" anything from corpos. Always.
(i.imgur.com)
Sometimes they even get rubes to pay for the privilege of being exploited and sold off in marketable pieces, such as 23andMe. 
Even coupons read as "it's a trap!" :akbaryelling: to me these days. I wouldnt use the stupid grocery loyalty card if it didn't knock like 30$ off my groceries and i absolutely screamed when i used it the first time and facebook was serving ads for things i just bought by the time i got to my car.