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Kendrick Lamar's company just dropped a limited-edition 'dumb' phone. It's already sold out.
(www.businessinsider.com)
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this post was submitted on 04 Nov 2023
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It's $299, which isn't ridiculous for a phone, but this is kind of gimmicky with its Magic 8-Ball thing and, of course, its celebrity backing. I don't know, I guess it's not the worst price point, but considering you can get low-end Android phones for that with more functionality, I'm also guessing the people buying it are not really worried about the price.
Shit, you can buy a phone for £15 and I bet it's got snake on it
Make 100,000 of that phone and it will cost a lot closer to £15.
The bulk discounts on components and the PCB itself are pretty huge once you get up into the 10,000 qty. I've never had that pleasure. Only thing I've been involved with was a few hundred units.
Do a run in the 100k range and I imagine you're calling chip makers directly and making some insane deals.
But at only 250 units your PCB and expensive components like display and shell will still be quite expensive.
This is a Litephone 2 with a logo etched on the back. I don't know their overall numbers, but it's not just the 250 for this marketing gimmick.
Ok, didn't realize that. Knowing this, now, it sounds super stupid lol