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YouTube's plan backfires, people are installing better ad blockers
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this post was submitted on 04 Nov 2023
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Not everybody is.
That's the thing, even if 95% of users currently using ad blockers block ads anyway or leave the service, YouTube still wins big.
They aren't worried at all about alienating users from which they can't extract ad revenue. Those on the margin that turn off ad blockers or subscribe to a paid plan are the target, not everyone else.
This doesn't make sense because they have the monopoly on video now. By monetizing a bit they are creating a a huge demand for a competitor, risking their monopoly.
I want to believe that you are right - but don't think you are. I wanted to switch over to rumble. But, except two, none of the creators i regularly watch are there. Fine, let's try Odysee: geoblocking my location atm.
The only reason, why i use other platforms is Grayjay. It aggregates content from wherever you want and creates one feed. If it wasn't for this app, i'd probably only use YT with better adblocks.
That is the extent of their monopoly right now.
I know it has a lot less content but you could try PeerTube.
Same problem, except it is even more niche. Does not really make sense as a YT stand-in. Tied into a collected feed it makes sense, which luckily is enabled by apps like Grayjay.
Having a monopoly is why it makes sense.
Who else is gonna spend billions building up a legitimate competitor in a extraordinarily expensive business where almost everyone loses money?
Part of the value of a service is the size of it's user base, not just the size of the monetized user base. Right now, Youtube is just about the only game in town, but if half their users just Leave, even if it was the half that used effective ad blockers, the value of the site as a whole, for creators and advertisers both, is diminished.
That's true to all extent, but the more present online folks do end up driving behaviors about regular users as well. There was a tube when even having an ad blocker at all was a "power user" thing, now everyone does it. If they fail to accommodate the people that will put energy into circumventing ads then they will just find and normalize a new work around.
It's similar to content piracy. You will never get rid of piracy altogether, but if you make content accessible and affordable you can mitigate how common it is.
For YouTube, they need to balance how intrusive the ads are against how easy it is to get around them.
That's exactly what they're trying to do. They're trying to make it harder to get around them while maintaining them more intrusive.