Counting calories and abiding by your commitment to eat fewer of them is hard, hard enough that while it worked for me I can't just recommend it to everyone. Like yeah no shit eat less food. It's really hard to admit that there are limits to what people can do with willpower alone, especially if you live in a subculture where you think that being galaxy brained should allow you to do literally anything. There must be some reason, any reason, besides people not being fully 1000% in control of their actions.