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WhatsApp head confirms ads in the messaging app are still in the works
(www.theverge.com)
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Whatsapp became popular because it was the only app that ran on everything in 2010, it ran on the newly appeared smartphones as well as on featurephones. Nokia, Blackberry, Android, iPhone, Windows Phone, you name it, it was supported.
Because that way people thought they were directly paying for the service they were using, instead of being the product of said platform, having their personal data harvested and sold to the highest bidder?
The red flag is to look at a free meal and not wonder what the catch might be. Especially to this day, with all we learned about what the tech majors do with all the data.
As it happened, both.
Back then, the norm was to pay for a service. When it's good and the price is fair, people use it, especially when the alternative was feature-limited SMS paid by the message at inadequately high cost. And Facebook isn't free: you trade privacy and exposure to customized ads in exchange for access to the service, so your comparison is biased.
Whatsapp was a paid service in some areas, but only $1 per year.