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- Because those aren't internet messages, RCS is supposed to supersede SMS and MMS, which is how Google whatever (hangouts? talk? messages?) sends messages to iPhone numbers. Meanwhile, apple-apple communication via iMessage is done via internet
- Because the standard is mostly controlled by Google and Samsung, Apple's biggest rivals in the mobile space
- Because Google has been completely anal about being easily spotted in iPhone conversations for quite a while. It is pretty obvious that this has nothing to do with using better standards. AFAIK, even phones that can use RCS have it turned off by default.
- Because anyone with an internet connection already has access to several widely used apps that do much more than RCS does