This can't be overstated: back when baked goods were freshly baked in every store, the quality was anywhere from better-than-now to Tremendous. And as a side benefit, a lot of people who previously had little or no baking experience learned skills that could last the rest of their lives. The current mass-produced version of their baked goods is universally inferior and degraded the brand in a way that they'll never recover from.

Nostalgia and wrapping themselves in the flag is their marketing because that's all they have left, but it's been wearing thin for years.