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After luring customers with low prices, Amazon stuffs Fire TVs with ads
(arstechnica.com)
This is a most excellent place for technology news and articles.
I do have ad blocking at the DNS level setup on my router
But, the Firestick showed ads regardless of that, so...
Lots of 'smart' devices have hard coded DNS IPs. Build an OPNsense box Forward all port 53 requests to your pihole ? Profit
This is the way.