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It depends. What is the instance's stance on paid promotion? What is the community's stance on self promotion? Is the person pushing the product adding value to the community by doing so?
Personally. I don't think I'd be on an ad funded instance. That's a nope from me. If a community has a flat ban on self promotion, that can be a little crappy sometimes, but I get it. But like... If Ploopy is posting into the trackball community or the 3d printing community or the open source hardware company, I actually think that's great and I want to see more stuff like that. Yes, its advertising, but that's also a company / person who wants to be a helpful contributor to those communities