How does one come up with a name for a company? (lemmy.world)

submitted 1 year ago by plotting_homelab@lemmy.world to c/asklemmy@lemmy.world

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So i am in the middle of starting my own company in computer support(focusing on teaching people how to use email, printer etc and solving problems that might be standing in their way). But i need a name, website, Email and phone number. The last one i have figured out as that is just a if it is kind of easy to remember its okay. But figuring out an E-mail and website requires a name for the company.

I have heard some people that named company’s with their name in it and regret it later. So how would one properly name a company? I am based in the EU if it matters but i don’t think this is something that is different in different cultures.

Things i currently think about are (my name) tech service and (my location(city)) tech service but i don't know if that is a good idea and if i might get regrets in the future(for example when expanding to more locations or getting employees).

Thanks for your vision on this.

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[-] Sivar@lemmy.world 3 points 1 year ago

Many company names are short wordplays or acronyms with the founders‘ name(s) or location, or with the kind of manufactured goods or types of business. Examples are ALDI, Lidl, Audi H&M, Adidas for names, or Prada, BMW for location, or IBM, SAP for types of business.

The Asian way seems to be different though, as company names often represent symbols of good fortune, as in Samsung, Sony, Hyundai, but also Nike.

It’s probably wise to avoid clichés (kool) or insults in common languages („Fuck“ printing and publishing in Germany) too.

this post was submitted on 14 Jul 2023

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