I badly wish that I could get (competent) home assistants with at least somewhat customizable activation keywords. I understand why it's not customizable. They build it into the hardware so that it doesn't have to be truly listening all the time. But I'd love at least some options to buy versions that have different phrases.

For me, I just want something that references some pop culture AI (eg, HAL, Glados, etc). I especially don't like Google's approach of saying the freaking company name.